[Feature] Segmentation on event custom properties

We have release the ability to segment on custom properties of an event.

You could previously segment on the event type and restrict on its age, and segment on user and installation custom properties, but segmenting on an event custom properties was not possible… until today!

In the segmentation form you will notice a new Event category with the known User event criterion you already know along with 5 new Event custom field entries:

The criterion in itself is pretty simple; it’s a mix of User event and the custom field segmentation you already know:

As an example use case, one of our customer is using this brand new criterion to exclude users that have already read the article that they are going to notify their audience about, so they won’t bug them uselessly and keep a smooth user experience.

We can’t wait to see what you’ll build with this new tool!